Next Geneartion Marketing: NUDEIt
Two of the hottest trends right now are Augmented Reality and iPhone apps. Some iPhone apps like Yelp, Urbanspoon and Wikitude have utilized AR for the ultimate "ooh, that’s neat" type of effect.
Building on this trend, one clever marketer, That Bald Guy (AKA Michael Krivicka) decided to create a video demo for the ultimate AR iPhone app: NUDE IT. Think of NUDE IT as those X-Ray glasses from the back of old comic books. Check out the video:
Very funny stuff (and very good production values)! But what started off as a marketing tool has exploded into something far beyond Krivicka's imagination. He wrote us saying that he "created the video as a marketing tool for my blog but got a lot more than I bargained for: hundreds of daily email requests for this very special iPhone app."
Indeed, the NUDE IT video has been viewed more than 500,000 times since October 11. That's a pretty successful marketing campaign! Hilariously, not everyone seems to understand that the video is just a joke (look at the App's homepage) and are clamoring for a real release date for the app.